Famous artists for big events

I was humming two songs over the weekend, which, I guess is a sign of an effective marketing campaign. Big television networks, big events (in one case, of of the biggest), Big name artists.

Eddie Vedder's "Rise" as the soundtrack for the Discovery Channel's Deadliest Catch commercial.


and ESPN's World Cup 2010 commercial, featuring U2's "City of Blinding Lights."


I know this happens a lot, but for some reason, these have really resonated with me.